// 9TO5GOOGLE — MOBILE & WEB
Samsung’s taking a “More is More” approach to foldable competition
Good morning. Today I’m wondering if I should revisit Diablo IV in light of the Diablo V announcement, what I would possibly do with a Steam Frame if I could justify its $1,059 price, and whether I missed any major features by reading as many iOS 27 and macOS 27 reviews as I can stomach.
As a reminder, Inbox is the tech newsletter that goes beyond the news cycle. We cover the most important 9to5Google stories from the last couple of days along with a few highlights from around the web. We publish every Tuesday and Thursday, and if you like what you read, please subscribe.
Inbox is written by Daniel Bader. Read previous issues here, and then catch up with Ben Schoon’s excellent Weekender column published every Sunday.
We’ve known for years that Apple was building a foldable phone, which means that Samsung, the company that popularized the format, also knew. So in July, when the company unveiled the Galaxy Z Fold 8, a wide foldable with proportions similar to the rumored iPhone Duo, it was seen largely as a preemptive move to claim, once again, that Samsung was ahead of the curve.
And thankfully the phone was a success; it sold better than expected, and Samsung has been left scrambling for components from next year’s model to satisfy demand today.
But Samsung, as it is wont to do, couldn’t let the phone’s success just speak. It had to inject itself into the conversation around the iPhone Duo in a series of posts that can only be described as cringe. To me, it’s another case of this “I don’t think about you at all” meme.
Of course, this is just silly stuff, but it speaks to the perception that even when Samsung leads, it follows. The good news is that, as Samsung points out in this funny but awkward ad called “Switchers,” it’s now much easier to move from iPhone to Android since Apple and Google collaborated on a new framework.
Samsung appears to be taking the Duo’s release in stride, doubling down on its commitment to foldables by reportedly moving up the release of its second-generation TriFold.
Welcome to a new project I’m calling Cc:, where I ask interesting people in the community about what’s making them happy both inside and outside the world of tech. This week, I’m speaking with my friend and former colleague, Nicholas Sutrich.
Who are you?Nicholas SutrichWhat do you do for work?I’m the Senior Content Producer at Android Central. This is a fancy title that really means I test a lot of devices every week and write about them.