// THE VERGE — MOBILE & WEB
Are you ready for everything to look like TikTok?
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A pair of tests on Facebook and Instagram offer a preview of what all social media could come to look like.
A pair of tests on Facebook and Instagram offer a preview of what all social media could come to look like.
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Since TikTok burst into mainstream consciousness, many things have been called a “TikTok clone”: YouTube Shorts, Instagram Reels, Snapchat Spotlight, Netflix’s Clips, LinkedIn’s vertical video feed, and countless other, less recognizable names like Triller, Zynn, and Byte.
For years now, Facebook and Instagram have pumped users’ feeds with video as Meta chases TikTok’s runaway success. But if tests running abroad are any indication, the TikTok-ification of social media might finally be reaching its fullest form.
TechCrunch reports that some users in India are getting a Facebook test that, upon opening the app, drops them directly into an immersive, full-screen video feed. Meta hinted that this “experience” would be coming to “video-heavy countries” first, followed by a potential US expansion in 2027. At the same time, Romania-based app researcher Radu Oncescu noticed an option on Instagram to have Reels be the first thing a user sees when they open the app. Instagram Stories remain at the top of the feed, per screenshots from Oncescu, while swiping the screen pulls up the traditional feed of posts from accounts a user follows. Sound is on for Reels by default.