// THE VERGE — MOBILE & WEB
Major League Baseball is looking for a new kind of fan
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A sport historically averse to internet culture is finding success embracing fandom, trends, and influencers.
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On October 2nd, just as Major League Baseball’s Division Series was kicking off, the main MLB Instagram and TikTok accounts posted a video hyping up the teams still in the running for the World Series. It featured clips of players from the Milwaukee Brewers, Los Angeles Dodgers, Chicago White Sox, and more sliding into home plate, hitting homers, and celebrating hits — standard fare for a highlight reel. What really makes the montage, though, is that it’s set to an Olivia Rodrigo song.
The song, “My Way,” is an album track — not even a single — from Rodrigo’s latest record. It’s not exactly the soundtrack one might expect from an MLB-produced video. (“And here is the part where the girl gets pissed / And the girl is me, did you get that hint?” she sings.) But as evidenced by the comments, it hit exactly the right people: “I see I’m part of a very niche part of MLB fans,” one person said. “Target audience reached,” another responded. The clip has over 2.1 million views on Instagram and 615,000 views on TikTok.