// THE VERGE — INTELLIGENZA ARTIFICIALE
David Ellison says AI could be the ‘biggest creative unlock in modern history’
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Paramount Skydance’s CEO compared AI to CGI, but said it ‘will never be a replacement’ for artists.
Paramount Skydance’s CEO compared AI to CGI, but said it ‘will never be a replacement’ for artists.
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During Paramount Skydance’s latest earnings call, CEO David Ellison said “it’s hard to imagine” AI won’t have a bigger impact on the film industry than CGI. In response to a question about the company’s outlook for AI, Ellison said:
“I think when you zoom out and look at production, AI really has the potential to be the biggest creative unlock in modern history. The last time we saw anything close to this was really the, you know, advent of CGI and digital composites in the early 90s. That technology gave birth to amazing stories like Jurassic Park and Terminator 2, and it’s hard to imagine that AI is not going to have a more significant impact than that. And I personally believe that’s going to be an incredible unlock on creativity.”
Ellison gave Terminator as an example, describing how it cost $4 million to make, but “if you wanted to make that picture today, shot for shot, it’s $60 to 70 million.” He went on to suggest AI might be able to help with that: “We think these tools will help unlock more original storytelling by being able to make the budgets more digestible to be able to take that amount of risk.”