// THE VERGE — MOBILE & WEB
It’s about ethics in journalism, with Ben Smith
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Semafor’s editor-in-chief on billionaire owners, news influencers, and the anti-scale era of media.
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Today I’m talking to Ben Smith, the editor-in-chief of Semafor.
Everywhere you go, people say they don’t trust the media — and yet they’ve never consumed more of it. Audiences have moved on from legacy names in favor of Substacks and podcasts and TikTok news influencers that seem to be everywhere in our feeds.
Why would anyone want to start a new global news organization in the middle of all that, when even once-storied brands like CBS News can’t seem to figure it out?
Well, that’s what Ben did four years ago. He’s the guy who ran BuzzFeed News at the height of the Facebook traffic boom, and even wrote a book about it, called Traffic, which he discussed with me on Decoder back in 2023.