// MIT TECH REVIEW — INTELLIGENZA ARTIFICIALE
Child-monitoring apps might need a reboot
Monitoring apps promise to keep young people safer online, but looking in on kids’ phones can backfire. Online safety experts say there’s a better way.
Pam Wisniewski’s digital adolescence showed her the best and the worst of the internet. At 14, she left an abusive home, where she’d been isolated in a fifth-wheel trailer at the end of a seven-mile dirt road. She moved in with her older sister and taught herself to type on AOL Instant Messenger. Online, she sought out the support and the community she’d lacked at home. She also discovered how thin the ice can be. “I sent my address to some guy in New Mexico to send me a mug with my name on it,” she recalls. “And then I found a news story like five, 10 years later that he killed somebody.”
Those experiences set the course of her career. Wisniewski—now a principal research scientist at the International Computer Science Institute, a nonprofit affiliated with the University of California, Berkeley—has spent well over a decade asking what safety should look like for families navigating an evolving tech landscape, and how to achieve it without sacrificing trust. “I really see the internet as this double-edged sword,” she says.
Digital harms have become the defining fear of American parenthood. In the University of Michigan’s 2025 National Poll on Children’s Health, parents’ top three worries had to do with social media, screen time, and internet safety. Nearly half of American teenagers say they have been bullied or harassed online, according to the Pew Research Center. From there, the dangers escalate. Online drug dealers sell counterfeit pills laced with fentanyl. In the first half of 2025, the National Center for Missing & Exploited Children fielded more than 23,000 reports of financial sextortion, in which a predator posing as a peer extracts a sexual image from a child and threatens to publish it unless paid. Chatbots are the newest danger, with companies like OpenAI facing lawsuits for allegedly coaching children toward suicide.
Most parents’ first defense is conversation. In Pew surveys, more than nine in 10 say they’ve talked with their teens about what’s appropriate to share online and how to treat peers. They get an assist in limiting exposure from tools that come preinstalled on phones: Apple’s Screen Time and Google’s Family Link let parents cap screen time, block or approve apps, filter web content, and track devices. There are also apps that let family members share locations; Life360, the largest, has nearly 98 million monthly users.
But a growing number of adults are opting for tools that go further. Rather than simply restrict or locate, content-monitoring apps scan a child’s texts, photos, emails, and chats and alert parents whenever an algorithm flags something it deems dangerous. Business is booming, and the next wave of growth is already being marketed around AI, with companies positioning themselves as foils to chatbot companions and other risks. The broader market for parental control software, encompassing dozens of apps, was worth an estimated $1.57 billion in 2025 and is expected to nearly triple in value by 2034. Bark Technologies, the current leader among content-monitoring apps, says it scanned 11 billion messages to or from 7.5 million children in the US in 2025. Its free school program is in more than 3,700 districts, covering about one in 10 kids in the US. While Bark aims to flag only content that trips its filters, some competitors, like FlashGet Kids, include features like screen mirroring and camera access.
These apps have had genuine successes: They’ve prevented suicide attempts, intercepted predators, averted school shootings. But they can also cause harm themselves. To get a read on how digital surveillance affects young people, I scraped more than 600,000 reviews of the leading apps and talked to kids, parents, and people who were monitored as children and are now grown. Some kids were grateful for their parents’ protection. Others des